Working with photography means creating culture, otherwise, I believe that out there, there’s definitely anything to look at.
The workshop will focus on the intellectual and practical process, necessary for an effective visual storytelling.
Through specific analysis, we will begin to fully understand the steps required to build a visual storytelling and how fundamental is to accept the importance of thought before starting to make photographs.
We will talk about the key steps in order to find our narrative voice and how use it to trigger a reaction in the observers.

THEMES | PROGRAM
Where do an idea come from
How to tell a story
The narrative approach
The relationship between aesthetics and contents
Visual outcome
Research Methodology
Ethical aspect in documentary photography
The importance of the text, the title and the captions
Editing as the photographer’s peculiarity
What is professionalism
Planning, approach, preparation, attitude, professionalism today and the national and international market, photo agencies, festivals and competitions

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Suggested equipment: notebook.
Costs: 300 €. Room and board not included.

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MASTER’S BIO
Paolo Marchetti is an independent photographer based in Rome, Italy. He has worked for thirteen years in the cinematographic and commercial industry, covering each role in the Camera Dpt. In his photography Paolo has always paid particular attention to political and anthropological issues and has embarked upon a freelance career to focus on a combination of long-term personal projects and client assignments. His projects are regularly published in international magazines such as L’Espresso, Internazionale, Vanity Fair, Marie Claire, 6MOIS, Sunday Times, British Journal of Photojournalism, The Guardian, Le Monde, Geo, Days Japan, Der Spiegel, Newsweek, CNN, New York Times, International Herald Tribune, Time magazine, National Geographic US and many others. Marchetti has been recognized several times with the “International Photography Award” and the “Grand Prix de Paris – PX3”, he won nine consecutive times the “NPPA – Best of Photojournalism” and six consecutive times the “PDN’s Award”. Also Marchetti received the following prizes: the “Sony WPO Award”, the “Getty Images Editorial Photography”, he was finalist at the “Leica Oskar Barnack Award”, seven awards at the “POY – Picture of the Year”, three of which in the prestigious category “Photographer of the Year” and in 2016 Marchetti won the first place. Other Awards are the “American Photography Annual Book”, the “ANI Pix-Palace” in Perpignan, the “Leica Photographer Award”, the “SDN – Social Documentary Network”, the “Days Japan”, four times the “MIFA – Moscow International Foto Award”, three times the “Lens Culture”, the “Alexia Foundation Grant”. Among his main long-term projects, we find “FEVER”, actually a project on the feeling of rage and on which he has been working for five years covering five different european countries. “FEVER” has been published 24 times around the world and recognized with more than 20 grants and awards at international level. Marchetti is currently represented by Reportage by Getty Images.