The Business Side of Documentary Photography – Claudia Hinterseer

Photography is a way of life, a passion but it’s also a business. This two-day workshop focuses on the commercial side of being a professional visual storyteller and those aspiring to be so. Day one deals with how to market your projects and run your business as a freelance photographer. Amongst other things, we will explore administration and communication necessities and the choices there are. The day will start with an introduction by each participant about expectations, career aspirations and the presentation of individual portfolios. Day two deals with market demands and how to build relationships with clients, project financing possibilities, sales and getting your work out there.

Claudia Hinterseer is a passionate facilitator in the international field of Photojournalism and Visual Storytelling. She’s the Founder and former Managing Director of NOOR, the prestigious documentary photo agency and foundation, the Chair of the Jury of the Dutch national photojournalism contest De Zilveren Camera and Picture Editor at NRC Handelsblad newspaper. Claudia has extensive experience at World Press Photo’s Exhibition and Education Departments and an academic background (MA) in Visual Anthropology from the University of Amsterdam. She is currently doing a post-graduate program at THNK; The Amsterdam School for Creative Leadership.